Press coverage and media attention can be more effective than any other type of advertising, and a well-written and well-received press release can garner great rewards for your company. Press releases, also referred to as news releases, are a staple of any public relations effort.
Editors read press releases quickly and with a well-trained eye. If they do not find what they are looking for within the first paragraph of your release, they are more likely to discard it altogether.
Obviously, the more effectively and coherently a release is written, the better its chances of getting picked up by a journalist or an editor and turned into a full story.
The steps below will help you become an expert at creating a professional-looking press release:
Establish that it's a Newsworthy Event
Identify the Main Elements: Who, What, When, Where, Why, and How
Know Your Audience
"Grab" the Reader with the Headline
Organize Your Information
Be Accurate
Stick to the Facts
Include Quotes
Include a Background
Finish with a Corporate Summary
Provide Contact Information
At CREATIVE SYNERGY...a writer's nexus, we understand that it is a personal touch that will set your press release apart from all the others, enhance your earnings or advance your career.
SBA Online Womens Business Center Press Releases Press releases (also called news releases) are used to announce your company's news to journalists in hopes that they will publicize your story. Very informative page describing the elements of, and purpose for, writing a press release.
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