Press Release Software for Writing Press Releases

Press coverage and media attention can be more effective than any other type of advertising, and a well-written and well-received press release can garner great rewards for your company. Press releases, also referred to as news releases, are a staple of any public relations effort.

Editors read press releases quickly and with a well-trained eye. If they do not find what they are looking for within the first paragraph of your release, they are more likely to discard it altogether.

Obviously, the more effectively and coherently a release is written, the better its chances of getting picked up by a journalist or an editor and turned into a full story.

The steps below will help you become an expert at creating a professional-looking press release:

Establish that it's a Newsworthy Event

Identify the Main Elements: Who, What, When, Where, Why, and How

Know Your Audience

"Grab" the Reader with the Headline

Organize Your Information

Be Accurate

Stick to the Facts

Include Quotes

Include a Background

Finish with a Corporate Summary

Provide Contact Information

At CREATIVE SYNERGY...a writer's nexus, we understand that it is a personal touch that will set your press release apart from all the others, enhance your earnings or advance your career.

SBA Online Womens Business Center
Press Releases
Press releases (also called news releases) are used to announce your company's news to journalists in hopes that they will publicize your story. Very informative page describing the elements of, and purpose for, writing a press release.

The Tongue Untied
A Guide to Grammar, Punctuation and style.
This site provides instruction in basic grammar, spelling and punctuation according to the Associated Press Style.

OWL - Online Writing Lab
Perdue University's Comprehensive Online Writer's Guide
Find out how to handle practically grammar, punctuation or syntax situation through handouts, materials, workshops, presentations and internet resources.

The Writing Center - UW - Madison
Writer's Guide to Chicago Manual / Turabian Styles
Very handy quick reference guide for journalists.

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