Compelling web copy is more than just sales or advertising copy. First, your content must be optimized so that it is search engine friendly (sticky), and then it must be written and presented in a way as to guide the visitor through the interactive elements on a web page page, and get them to purchace products or services, or to request more information (sexy). The best way to convert visitors to buyers is to provide an easily navigable site, with web copy that informs and calls the reader to action.
If you are serious about your website, there are several webmaster resources sites that we have found for learning to write effective web copy. IWA-HWG (International Webmaster's Association - HTML Writer's Guild), a professional trade association, is the industry's recognized leader in providing educational and certification standards for Web professionals. IWA's accomplishments include the industry's first guidelines for ethical and professional standards, Web certification and education programs, specialized employment resources, and technical assistance to individuals and businesses.
SEO Chat website provides a more robust resource for search engine marketers and business owners than anyone else on the web. With search engine news and new optimization information published daily, SEO Chat is highly regarded, read, and linked to by people all over the internet. Also helping online businesses and entrepreneurs to get the most out of their websites, Dev Mechanic is the webmaster's toolbox. It brings together the best in marketing, promotion, web programming, and administration articles released anywhere. The purpose behind the Search Engine Roundtable is to report on the most interesting threads taking place at the SEM (Search Engine Marketing) forums. The mission of the webmaster resources site is to provide a single source for the reader to visit to locate the most interesting threads covered at the SEM forums.
