Today's web copy writer must consider several factors, including overall website design, webcopy development, web page optimization, link building and internet marketing, and other factors, in order to consistantly produce web sites that are both search engine optimized and user friendly.
What should you look for in a good website? Talk to different people and you'll likely get different answers. The Web Standards Project is a grassroots coalition fighting for standards which ensure simple, affordable access to web technologies for all. Web Development, a resource for web content developers, presents a process-oriented methodology for creating World Wide Web-based hypermedia works. Also included are links to news, articles, and other resources of interest to Web developers.
We, at Creative Synergy, would suggest, though, that the main determinant of whether you have a good website must always be whether that website generates clients and/or customers and sells products and/or services. Learn more...
The best way to convert visitors to buyers is to provide an easily navigable site, with copy that informs, and calls the reader to action. Compelling web copy is more than just sales or advertising copy, it must be written and presented in a way as to guide the visitor through the interactive elements on a web page page. Learn more...
A web site's pages must also be properly optimized for keyword and key phrase density, including meta tags and page content, so that search engines can properly index it, and it comes back higher in the search enging results pages (SERPS) for your keywords. Learn more...
Even if you have the most beautifully desined and optimized website, when the competition for your particular keywords and keyword phrases is quite intense, your site still may not reach the top of the search engine rankings. This is when internet marketing and search engine optimization (SEO) become important factors for your success. Learn more...
Link building is a very important part of website development and maintenance. You may want to link your site to certain 'authority' or 'hub' sites, as they will help you to index better, and begin to gain pagerank. Further, you may want to create reciprocal links with websites that are closely related to your own. Finally, you may want to purchase one-way text ads or pre-sell pages on websites with high pagerank and link popularity, and that place well for your site's keywords and keyword phrases. Learn more...
If you are serious about your website, there are several webmaster resources sites that we have found indispensible for the advancement and protection of professionalism and ethics in the information age. IWA-HWG (International Webmaster's Association - HTML Writer's Guild, a professional trade association, is the industry's recognized leader in providing educational and certification standards for Web professionals. IWA's accomplishments include the industry's first guidelines for ethical and professional standards, Web certification and education programs, specialized employment resources, and technical assistance to individuals and businesses.
SEO Chat website provides a more robust resource for search engine marketers and business owners than anyone else on the web. With search engine news and new optimization information published daily, SEO Chat is highly regarded, read, and linked to by people all over the internet. Also helping online businesses and entrepreneurs to get the most out of their websites, Dev Mechanic is the webmaster's toolbox. It brings together the best in marketing, promotion, web programming, and administration articles released anywhere. The purpose behind the Search Engine Roundtable is to report on the most interesting threads taking place at the SEM (Search Engine Marketing) forums. The mission of the webmaster resources site is to provide a single source for the reader to visit to locate the most interesting threads covered at the SEM forums.
